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The $38 billion case for fan culture - Jodie Fullagar

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The $38 billion case for fan culture - Jodie Fullagar

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As marketers, we need to re-evaluate how we understand our audiences. Learn why demographics are outdated and how fandom can transform your brand strategy.Jodie Fullagar, Co-founder and Co-CEO at ‪@rundeep‬, joins us to break down why traditional audience ...

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