The housing market stands at a crossroads, where technological innovation meets decades of systemic inertia. Once a symbol of accessible prosperity, homeownership has become increasingly out of reach for many, not due to lack of demand or construction capability, but because of deep structural and financial shifts. This conversation peels back the layers of a system burdened by regulatory hurdles, misaligned incentives, and missed opportunities for integration—revealing how one company is betting big on transforming the entire homebuying journey.