Austin and Vik break down the current memory crisis, where AI demand is driving unprecedented profits for memory makers like Micron, while simultaneously causing inflation and price hikes for consumer electronics. They discuss how even premium brands like Apple are struggling to secure supply, leading them to controversial suppliers. The hosts also explore the long-term implications of AI's insatiable memory appetite and its impact on both data center and consumer markets.

Chapters:
0:00 Memory crisis hits
1:20 AI impacting consumers
3:00 AI causing inflation
6:48 Consumer demand drop?
8:49 AI demand inelastic
10:56 Long-term memory outlook
11:02 GoPro's memory woes
12:24 Apple's pricing power
18:20 Apple seeks CXMT DRAM
21:38 Shrinkflation for phones
23:16 Korea's memory investment
26:10 Micron's killing profits
33:00 Why AI needs so much DRAM
40:27 Future of AI training
44:34 Cost-optimizing inference

Follow Chipstrat:
Newsletter: https://www.chipstrat.com
X: https://x.com/chipstrat

Follow Vik:
Newsletter: https://www.viksnewsletter.com/
X: https://x.com/vikramskr

Follow Semi Doped:
Get more of Austin and Vik daily, free!
Sign up: https://www.semidoped.com/