Wharton Marketing Matters: Zillow's VP of Brand and Product Marketing, Beverly Jackson
Knowledge at Wharton
Feb 19
Wharton Marketing Matters: Zillow's VP of Brand and Product Marketing, Beverly Jackson
Wharton Marketing Matters: Zillow's VP of Brand and Product Marketing, Beverly Jackson
Knowledge at Wharton
Feb 19
Unprocessed episode, you can be the first!
Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.
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