Product delight is a strategic lever, built on three pillars: removing friction, anticipating user needs, and exceeding expectations. The discussion introduces a 4-step Delight Model—starting with identifying functional and emotional motivators, then converting them into opportunities using a delight grid, generating solutions across surface, low, and deep levels of impact, and validating ideas with a checklist that includes inclusion and familiarity. Real-world examples like Spotify’s Discover Weekly and Google Chrome’s tab management illustrate how understanding user psychology leads to meaningful innovation. Even B2B products benefit from emotional design, as seen in Buffer’s empathetic refund gesture. To gain leadership buy-in, delight must be framed around business outcomes, not just feel-good features. The 50-40-10 roadmap rule balances core functionality with incremental improvements and bold delights. Sustaining delight requires continuous innovation to combat habituation, while avoiding pitfalls like exclusionary design, as Apple’s over-the-top reactions demonstrated. Ultimately, embedding delight into culture—through practices like hack days and team check-ins—fuels both user engagement and team motivation.