Roman Tesliuk - From side projects to leading web design at Eleven Labs
Dive Club 🤿
2025/12/15
Roman Tesliuk - From side projects to leading web design at Eleven Labs
Roman Tesliuk - From side projects to leading web design at Eleven Labs

Dive Club 🤿
2025/12/15
Working at the forefront of AI-driven design means more than just creating visually appealing interfaces—it's about shaping how technology is communicated and experienced. Roman Tesliuk, a designer at Eleven Labs, offers a rare glimpse into the creative and technical challenges of building digital experiences for one of the fastest-moving AI companies today.
Roman Tesliuk discusses the intricacies of designing for Eleven Labs, where visual storytelling bridges the gap between advanced AI research and user experience. He details the creation of a dynamic brand language using generative tools and Chladni patterns, emphasizing collaboration with developers to bring interactive designs to life. The team leverages Figma, Payload CMS, and custom code to build scalable systems that maintain consistency across platforms. A major focus is simplifying complex features—like voice demos—with intuitive UIs powered by reusable components and Tailwind. Beyond his day job, Roman shares how side projects like App Stacks and Kali emerged from curiosity, helping him grow independently of traditional career paths. These experiments blend AI, animation, and personal expression, often prototyped in Figma before being built with cloud-based development tools. His advice centers on community engagement through authenticity, direct outreach, and consistent sharing of work online—proving that impact comes not from prestige but from persistence and passion.
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Used Chladni patterns to explore AI-driven brand identity
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Built a web generator to study the mathematical behavior of cloudy patterns
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AI has fundamentally changed how product design works in just six months.
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Interactive components are built to finish their animation even if the user hovers out.
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A cover interaction in Framer features a custom font converted from handwriting.
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Kali brings joy through thoughtful design details and multimodal interactions.
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Simple ideas can be successful; Twitter is a great place to learn and connect.