Netflix's shift from DVD rentals to streaming pioneered the binge-dropping model, proven by hits like 'Breaking Bad' finding new life through on-demand viewing. The release of 'House of Cards' in 2013 cemented binge-watching as a mainstream habit, but research reveals it comes with high subscriber churn, as viewers finish content quickly and cancel. While hardcore fans prefer full-season drops, data shows casual viewers stay engaged longer with weekly releases. Platforms are now testing hybrid models — releasing a few episodes at once, then spacing out the rest — which can sustain buzz and mimic shared viewing experiences, as seen with 'The Summer I Turned Pretty.' Despite evidence favoring staggered rollouts, Netflix remains committed to binge-drops, particularly for flagship shows like 'Stranger Things,' likely due to internal data suggesting strong user preference. This strategy may reflect a long-term play to entrench bingeing as the default way to watch TV.