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The Death of YouTube Views

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Let's talk about the recent YouTube updates Learn more about your ad choices. Visit megaphone.fm/adchoices

Highlights

Colin and Samir examine YouTube’s changing view metrics, tougher monetization rules, creator income risks, and the platform’s growing competition with Netflix.
01:03
The first frame now counts as a view
07:44
Metric parity clarifies creator value
09:50
The creator economy did not deliver for the masses
21:50
Don’t build your business on platform revenue
22:38
YouTube fights back against Netflix
28:17
The upload button keeps the creator economy alive

Chapters

What YouTube’s new view metric changes
00:00
The creator economy’s uneven promise
08:09
Shorts monetization and creator business risk
16:07
YouTube, Netflix, and the next creator path
23:00

Transcript

Colin: Star Wars, The Mandalorian and Grogu is now streaming on Disney+. Samir: What are you waiting for? Hop on. Colin: The must-see galactic adventure comes home on Disney+. This is the way. Our only chance is to work together. I like this kid. Samir:...