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Ep. 37 - Helena Soh: Reprogramming Yourself for a Better World

Shownote

We're here with Helena Soh, who's a social media director. When I first met Helena, she was the social media strategist for PETA. She’s known for developing viral marketing campaigns that reach new audiences while increasing online subscription and engagement. Helena has a strong passion for human rights, animal rights, and social justice; all of which are why I thought it was so necessary to have her on the show. In our conversation today we really bounce around on a multitude of topics that we both know and love– from manifestation to human design, to relationships and activism, and everything in between. The theme of our conversation, as you’ll hear, is based a lot around shadow work and reparenting. Helena shares a lot of her past with us today, with events that happened from growing up in a mainly white town, and how discrimination and racism were subjects she faced at such a young age. From her years working with PETA, Helena offers us different ways that we too can be involved with creating a more impactful life for ourselves, animals, and the environment. To learn more, and for the complete show notes, visit: https://tobemagnetic.com/expanded-podcast ##Resources: * Instagram: @herenah [https://www.instagram.com/herenah/] * The True Cost documentary [https://truecostmovie.com/] * www.peta.org [http://www.peta.org/] * BLUblox Glasses [https://www.blublox.com/?rfsn=2266860.b8defb] code: MAGNETIC for 15% off * Receive your first month free for the Pathway, or 10% off any of the ala carte with the code JOURNEY at www.tobemagnetic.com [http://www.tobemagnetic.com/] * High Maintenance on HBO [https://www.hbo.com/high-maintenance] EXPANDED is a production of Crate Media   HOW TO MANIFEST [https://tobemagnetic.com/buy-how-to-manifest-book]by Lacy Phillips  (with exercises by Jessica Gill) Available now!   The Expanded Podcast, from To Be Magnetic™ (TBM), is the leading manifestation podcast rooted in neuroscience, psychology, and energetics. Hosted by TBM’s Chief Content Officer Jessica Gill, with monthly appearances from founder Lacy Phillips, Expanded is where science and the mystical meet to help you manifest in the most grounded, practical, and life-changing way. At TBM, we’ve redefined manifestation through Neural Manifestation™—our proven, science-backed method developed with neuroscientist Dr. Tara Swart. This process helps you reprogram limiting beliefs at the subconscious level so you can create the life most aligned with your authenticity. Each week, we take you inside the TBM practice to help you expand your subconscious to believe what you desire is possible. Through expert interviews, thought leader conversations, TBM teachings, and real member success stories, you’ll learn how to:  – Rewire your subconscious mind and step into your worth  – Heal your inner child and integrate shadow work  – Set boundaries, strengthen intuition, and reclaim self-worth  – Manifest relationships, careers, abundance, and experiences that align with your true self With over than 40 million downloads and a global community in over 100 countries, Expanded has become the gold standard in manifestation content. Think of it as your weekly practice for expanding your mind, believing what you want is possible, and manifesting the life you’re meant to live. Past guests include leading voices such as Mel Robbins, Lewis Howes, Jenna Zoe, Martha Beck, Dr. Joe Dispenza, Dr. Gabor Maté, Mark Groves, and Brianna Wiest.   WHERE TO FIND US! * @tobemagnetic [https://www.instagram.com/tobemagnetic/?hl=en](IG) * @Lacyannephillips [https://www.instagram.com/lacyannephillips/] * Lacy Launched a Substack! - By Candlelight - Join Here [https://lacyphillips528961.substack.com/?fbclid=PAZXh0bgNhZW0CMTEAAabGSOEfunNTeBL3eVfXrrdPxaFVb3w4Z7-URcYr4qmMbT7mcMrX8WitgyE_aem_FTazu5Wkvuh2oxgNyHeCmw?utm_source=podcast&utm_medium=audio&utm_campaign=EP356] * @Jessicaashleygill [https://www.instagram.com/jessicaashleygill/?hl=en] * @tobemagnetic [https://www.youtube.com/@tobemagnetic] (youtube) * @expandedpodcast [https://www.instagram.com/expandedpodcast/?hl=en]

Highlights

In this episode, host Jessica Gill speaks with Helena Soh, a social media director known for her viral marketing campaigns. They explore a wide range of topics including shadow work, reparenting, and activism, all centered around creating a more impactful life. Helena shares personal stories about her childhood experiences with racism and her career journey, offering insights on how to align one's actions with their values.
00:00
Take leaps despite pain.
03:04
Shadow work and reparenting broke the pattern of abusive relationships.
11:05
She accidentally manifested her career.
25:16
Hiding kimchi and Korean art to fit in
30:09
She now appreciates her mother's strength.
38:24
Every meal matters—cutting back on animal products makes a significant impact.
45:41
Animals are here with us, not for us.
1:05:36
Focusing on helping people builds trust.
1:12:22
I feel proud of making history for animal rights.
1:27:03
I couldn't fake attraction and was prepared to be alone.
1:38:54
Take the leap and be seen.

Chapters

Taking Leaps and Protecting Your Sleep with BLUblox
00:00
A Listener's Manifestation: How Shadow Work Unlocked a Healthy Relationship
03:04
From a Childhood Diary to PETA: Helena Soh's Career Journey
08:33
Growing Up Korean American: Early Encounters with Racism and the Pressure to Fit In
15:41
The Weight of War: How Parental Trauma Shapes Our Life Choices
27:44
Making a Difference: Practical Tips for Helping Animals and the Planet
35:33
Reprogramming Our Views on Animals in Food, Fashion, and Beauty
45:41
Social Media Myths and the Power of Authentic Messaging
58:06
Building a Career with Purpose: Helena's Growth and Impact at PETA
1:10:05
From Misjudgment to Bali Elopement: Helena's Love Story
1:20:32
Representation Matters: Taking the Leap to Be Seen
1:31:50

Transcript

Helena Soh: take the leap. You'll figure it out. And even if it's painful, you'll still be glad you did it. Because you're going to come out the other end so much stronger and so much more aware of what you want and what's important to you. Speaker 2: Wel...