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Ep. 37 - Helena Soh: Reprogramming Yourself for a Better World

Overview

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Ep. 37 - Helena Soh: Reprogramming Yourself for a Better World

EXPANDED Podcast by To Be Magnetic™

2019/04/12
EXPANDED Podcast by To Be Magnetic™

EXPANDED Podcast by To Be Magnetic™

2019/04/12
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

We're here with Helena Soh, who's a social media director. When I first met Helena, she was the social media strategist for PETA. She’s known for developing viral marketing campaigns that reach new audiences while increasing online subscription and engagem...

Highlights

In this episode, host Jessica Gill speaks with Helena Soh, a social media director known for her viral marketing campaigns. They explore a wide range of topics including shadow work, reparenting, and activism, all centered around creating a more impactful life. Helena shares personal stories about her childhood experiences with racism and her career journey, offering insights on how to align one's actions with their values.
00:00
Take leaps despite pain.
03:04
Shadow work and reparenting broke the pattern of abusive relationships.
11:05
She accidentally manifested her career.
25:16
Hiding kimchi and Korean art to fit in
30:09
She now appreciates her mother's strength.
38:24
Every meal matters—cutting back on animal products makes a significant impact.
45:41
Animals are here with us, not for us.
1:05:36
Focusing on helping people builds trust.
1:12:22
I feel proud of making history for animal rights.
1:27:03
I couldn't fake attraction and was prepared to be alone.
1:38:54
Take the leap and be seen.

Chapters

Taking Leaps and Protecting Your Sleep with BLUblox
00:00
A Listener's Manifestation: How Shadow Work Unlocked a Healthy Relationship
03:04
From a Childhood Diary to PETA: Helena Soh's Career Journey
08:33
Growing Up Korean American: Early Encounters with Racism and the Pressure to Fit In
15:41
The Weight of War: How Parental Trauma Shapes Our Life Choices
27:44
Making a Difference: Practical Tips for Helping Animals and the Planet
35:33
Reprogramming Our Views on Animals in Food, Fashion, and Beauty
45:41
Social Media Myths and the Power of Authentic Messaging
58:06
Building a Career with Purpose: Helena's Growth and Impact at PETA
1:10:05
From Misjudgment to Bali Elopement: Helena's Love Story
1:20:32
Representation Matters: Taking the Leap to Be Seen
1:31:50

Transcript

Helena Soh: take the leap. You'll figure it out. And even if it's painful, you'll still be glad you did it. Because you're going to come out the other end so much stronger and so much more aware of what you want and what's important to you. Speaker 2: Wel...