Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Knowledge at Wharton
Mar 19
Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Knowledge at Wharton
Mar 19
Unprocessed episode, you can be the first!
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage.
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