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43. Play Unlocks the Next Billion‑Dollar AI Market [Michelle Lee, IDEO]

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43. Play Unlocks the Next Billion‑Dollar AI Market [Michelle Lee, IDEO]

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Product teams and founders are under pressure, stuck in incremental roadmaps and burning out on short‑term wins. Michelle Lee—Partner & Executive Managing Director of IDEO’s Play Lab—shows why play is the hidden driver of markets that reshape industries.  ...

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