Thomas delves into the elasticity of time and memory in photography, contrasting analog and digital mediums. He discusses his approach to memorialization, emphasizing monuments to love like 'The Embrace' and addressing historical trauma through works like 'Raise Up' and the Gun Violence Memorial Project. Thomas explains how advertising shapes master narratives, calling race the most successful advertising campaign ever, and deconstructs racial categories as myths. He highlights the participatory nature of projects like Question Bridge and Truth Booth, which reveal diversity within demographics. Thomas connects art and journalism, critiquing biases in news media, and discusses For Freedoms as the first artist-run super PAC. He argues that storytelling shapes politics and that creative people are needed to design society, using quilting as a metaphor for weaving disparate elements and memory.