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Tim Cook: What it takes to run Apple, the world’s largest company

In a rare and intimate conversation, Apple CEO Tim Cook sits down with Dua Lipa to discuss his personal journey, leadership philosophy, and the tech giant's ambitious plans for the future. From his early morning routine to Apple's approach to artificial intelligence and climate change, Cook offers a candid look behind the scenes of running the world's most valuable company.
Tim Cook opens up about his blue-collar upbringing in Alabama and the value of hard work instilled by his parents, which led him to start working at age 13. He contrasts his collaborative leadership style with Steve Jobs' visionary approach, emphasizing that Apple's success is built on teamwork. Cook addresses concerns about smartphone overuse, explaining Apple's Screen Time feature as a tool for mindful usage. He details Apple's ambitious goal of carbon neutrality by 2030, including using 100% recycled cobalt and tracing supply chains to eliminate child labor. On AI, Cook advocates for regulation within 12-18 months and describes the Vision Pro as a transformative product. He values collaboration and curiosity over coding skills in potential employees and plans to give away most of his wealth to focus on equality and education, while expressing humility about his success and a preference for an internal successor as CEO.
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Hard work was instilled in me from a young age
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Apple's success is a team effort.
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We aim for carbon neutrality across our entire product lifecycle by 2030
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We want to eventually take nothing from the earth.
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AI needs regulation within 12-18 months.