Keith and Brendan sit down with Olivia Petzy, Social Media and Communications Group Manager at Care.com. Olivia shares how she built Care.com’s influencer strategy from the ground up, why she’s passionate about authentic storytelling, and what brands get wrong when they expect social leads to be on-camera talent. Plus, we cover the latest headlines: Publicis’ acquisition of Captiv8, Whalar’s $400M valuation, new creator tools from YouTube and Instagram, and all the wild AI updates out of Google I/O. Stay tuned for creator and brand shoutouts, including AI app builder VibeCode and parenting tech fave Life360.