How to Build an Agent-native Product | Mike Krieger
AI & I
Mar 25
How to Build an Agent-native Product | Mike Krieger
How to Build an Agent-native Product | Mike Krieger

AI & I
Mar 25
Mike Krieger, Instagram co-founder and now co-lead of Anthropic Labs, reflects on how AI is reshaping product development—drawing sharp contrasts between the disciplined, human-centered design ethos behind Instagram and today’s accelerated, model-driven landscape.
Krieger argues that while AI dramatically speeds up coding—enabling full rewrites in hours and rapid iteration—it struggles with the hardest part of product design: ruthless simplification. Models excel at adding features but lack the taste and judgment to cut what doesn’t serve core user needs—a discipline he likens to cultivating 'indoor trees': constrained, intentional growth yields healthier outcomes. He champions 'agent-native' design, where software empowers AI agents to act with human-level scope and accountability—demanding new architectural rigor, especially around APIs and verification. His team at Anthropic Labs embraces small, conviction-driven teams (often co-founder pairings), avoids premature scaling, and treats proof of *use*—not proof of work—as the true unit of value. Navigating enterprise demands requires agility: toggles, decisive cutover from legacy systems, and constant pruning. Ultimately, the defining question for 2026 is not just building personal agents—but designing trustworthy, usable agent topologies that scale across individuals and organizations.
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Today's models are good at adding features but not at deciding what to cut from products
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Mike Krieger discusses evolution in product-building and reflects on Instagram Stories
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Current AI models are good at adding features but struggle with determining what to cut
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A simple shareable markdown link—inspired by a speech-text app—became popular after a failed vibe-coded editor
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AI models make rewrites quicker and less painful, enabling faster product iteration
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Agents should be able to do anything a user can in an app
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Models like Claude still need human oversight in system architecture and prompting, as the natural tendency in prompting is to over-complicate instructions
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Custom instructions and skill systems help avoid core product bloat in AI
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Being willing to rewrite the stack is essential for modern product development
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Prompting Claude to delegate work to sub-agents keeps the run-loop open, making it feel more like a conversation partner