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Strategy Summit 2026: Who’s Going to Succeed with AI?

HBR IdeaCast
This episode dives into the strategic ambiguity surrounding AI’s business impact—and how leaders can act decisively even without clear answers.
Andrew McAfee argues that while AI’s long-term effects remain profoundly uncertain, waiting for certainty is a strategic error. He outlines a pragmatic approach: treat AI as a top-tier strategic priority—integrated into OKRs and measured rigorously—not just an IT project. Agile methods, not rigid Waterfall planning, are essential for navigating ambiguity, enabling rapid learning and decentralized innovation. Crucially, AI doesn’t flatten competition; it magnifies differences between firms based on how well they reimagine work, deploy talent, and retain core management capabilities like orchestration. Measuring AI’s value requires outcome-focused KPIs—not just usage metrics—and vigilance against 'work slop' caused by poorly aligned incentives. Finally, McAfee warns against cutting entry-level hiring: early-career professionals drive cultural fluency with AI, serve as vital apprentices, and fuel the future talent pipeline—making their inclusion a long-term competitive necessity, not a cost to optimize away.
03:34
03:34
Organizations should commit to AI by making it an OKR and measuring progress
06:47
06:47
The Waterfall approach doesn't work in uncertain situations
15:22
15:22
AI won't level the competitive field but will widen differences between companies
21:46
21:46
Work slop—AI-generated content causing extra work—is less prevalent in outcome-focused organizations
27:40
27:40
Pulling back on entry-level hiring eliminates the apprenticeship ladder for learning and cuts off the pipeline of AI-enthusiastic young people