Project Esther, backed by the Heritage Foundation, aims to dismantle pro-Palestinian activism by equating it with support for terrorism and labeling critics of Israel as national security threats. The initiative has influenced some Republican actions, such as withholding university funding, though it has not been formally adopted as White House policy. Jewish groups have expressed divided opinions, with some criticizing its narrow focus on left-wing antisemitism and its politicization. The strategy has gained traction following campus tensions after the 2023 Israel-Hamas war and is part of a larger conservative effort to redefine the conversation around antisemitism.