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272. Say What Sticks: The Neuroscience of Memorable Communication

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272. Say What Sticks: The Neuroscience of Memorable Communication

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People are forgetful. Here’s how to make your messages more memorable. After any presentation, your audience will forget about 90% of what you said. That’s okay, says Carmen Simon — just make sure they remember the right 10%. Simon is a cognitive neuros...

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