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How do you takeover an F1 team?

Overview

Shownote

Highlights

Transcript

Chapters

Pins

How do you takeover an F1 team?

Leaders Worth Knowing Podcast

2025/10/17

How do you takeover an F1 team?

How do you takeover an F1 team?

Leaders Worth Knowing Podcast

Leaders Worth Knowing Podcast

2025/10/17

Overview Shownote Highlights Transcript Chapters Pins

Shownote

Audi joins the F1 grid in 2026 and the team’s Chief Commercial Officer Stefano Battiston joins the show to give an update on preparations. Completing its phased, multi-year buyout of the Sauber team, the German manufacturer will join the grid as F1’s la...

Highlights

As Formula 1 prepares for one of its most transformative eras, the 2026 season looms as a potential turning point. With new technical regulations on the horizon, the grid is opening doors for fresh competition and innovation—drawing in major automotive players ready to make their mark.

08:55

Audi will enter F1 in 2026 as both car and engine manufacturer under new regulations.

15:07

Formula One's cultural positioning is reshaping manufacturer involvement strategies.

29:03

Audi wants to stand for innovation and build a winning team without historical constraints

34:58

Revolut was chosen as title partner because it shares Audi's challenger mindset in its industry.

47:50

Proper preparation in F1 makes handling unforeseen issues much easier.

50:56

Miami will be a key marker to assess the launch's success

Chapters

How will 2026 reshape Formula 1’s competitive landscape?

00:00

What does Audi’s F1 entry mean for the future of the sport?

15:07

Building a premium racing brand: Innovation meets ambition

25:22

Why did Revolut bet big on Audi’s F1 journey?

34:58

Behind the scenes: Assembling a global sponsorship engine

47:50

Countdown to launch: Can Audi deliver before the starting light?

50:56

Transcript

James Emmett: Hello and welcome to another episode of Leaders Worth Knowing, the sports business podcast from us here at Leaders in Sport. It's for Leaders in Sport. Would you believe it? My name is James Emmett. I'm the editorial director here at Leaders ...