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Super Bowl ads, Bad Bunny, and the business of cultural risk, with Autodesk’s Dara Treseder

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Super Bowl ads, Bad Bunny, and the business of cultural risk, with Autodesk’s Dara Treseder

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The Super Bowl LX ad blitz was a big budget highwire act — from Anthropic's shot at OpenAI to Lady Gaga's homage to Mr Rogers, and Dunkin's nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder returns to Rapid Response to break down what worked, what di...

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