How Kong Was Born: APIs, Hustle, and the Future of AI Infrastructure
The a16z Show
2025/10/21
How Kong Was Born: APIs, Hustle, and the Future of AI Infrastructure
How Kong Was Born: APIs, Hustle, and the Future of AI Infrastructure

The a16z Show
2025/10/21
In one of the most inspiring founder journeys in tech, Augusto Marietti—known as Aghi—shares the improbable rise of Kong, from a shoestring operation in Italy to a cornerstone of modern API and AI infrastructure. This is a story of relentless persistence, near-collapse, and strategic reinvention.
Aghi recounts launching Kong with $600 and a tourist visa, eventually landing early backing from YouTube insiders and later securing a seed round with Jeff Bezos and Eric Schmidt. After a failed pivot to an API marketplace drained funds, the team open-sourced their platform in 2015—a move that saved the company. Strong community adoption led to Series B funding and over $10M in recurring revenue. Kong’s technical innovation in separating control and data planes positioned it as a leader in API infrastructure. Now, as AI agents emerge, Kong is evolving into a unified gateway for both API and AI traffic, managing authentication, rate-limiting, and billing. The journey spanned seven grueling years before breakout success, underscoring the value of resilience, low burn rates, and betting on foundational tech trends.
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Raised $50K from YouTube founders after sending 400 emails and negotiating at Travis Kalanick's house
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Open-sourcing Kong in April 2015 was the turning point that saved the company.
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API and AI traffic are converging into a unified connectivity platform
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LLMs will adopt an AI Gateway pattern to abstract connectivity logic, similar to the evolution of microservices.