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20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg

Overview

Shownote

Highlights

Transcript

Chapters

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20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

3 DAYS AGO
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

3 DAYS AGO
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

Raaz Herberg is the Chief Marketing Officer and VP Product Strategy at Wiz, the fastest-growing cloud security company in history. As one of the first 10 employees, Raaz has helped scale the business from nothing to a multi-billion-dollar ARR business. Bef...

Highlights

In this insightful conversation, Raaz Herzberg, CMO and VP of Product Strategy at Wiz, reflects on the mindset and strategies that fueled the company’s unprecedented growth in the cloud security space. From navigating early uncertainty to redefining enterprise sales and marketing, he shares lessons rooted in real-world execution rather than conventional wisdom.
08:40
Spent two years winning a customer after being devastated by an initial rejection
21:17
Empowerment-based selling is more authentic than fear-based selling in cybersecurity.
24:14
Winning enterprise customers early validates product at scale and enables down-market expansion.
43:52
Building a successful enterprise company often requires a significant seed investment.
51:38
Everyone at Wiz takes customer calls and must be hands-on.
1:00:29
Pipeline numbers and attribution are a false best practice in SaaS marketing.
1:06:22
Self-pressure is needed for extreme progress.
1:07:31
One designer can now produce significantly more output thanks to AI-enabled tools.

Chapters

Raaz Herzberg on Imposter Syndrome
00:00
What No One Knows About The Early Wiz Days
03:51
Most Effective Marketing Wiz Ever Did? Lessons from it?
09:08
How Wiz Mastered Enterprise Sales and Product Development
24:11
The Value of Proof of Concept an Why Everyone Gets Them Wrong
39:12
Why The Best Leaders Give More Equity Than They Should
44:23
The Impact of COVID on Business Operations
52:55
What in AI is No One Talking About That Everyone Should Be?
1:01:33
Why Does Raaz Think Custom Tools Will Dominate the Enterprise?
1:07:29

Transcript

Harry Stebbings: This is 20 Growth with me, Harry Stebbings. Now, 20 Growth is where we sit down with the best minds in marketing and brand to discuss how to scale the biggest brands in the world. Well, joining me today, we have one of the best marketing m...