YouTube at the movies
Today, Explained
1 DAYS AGO
YouTube at the movies
YouTube at the movies

Today, Explained
1 DAYS AGO
In this episode, we explore how YouTubers are shaking up Hollywood by producing low-budget horror films that are capturing audience attention and box office success. Creators like Markiplier and Kane Pixels are using their YouTube-honed skills to bypass traditional distribution and connect directly with fans, while the film industry grapples with the rise of AI in filmmaking.
YouTubers are disrupting Hollywood by creating low-budget horror hits like 'Iron Lung' and 'Backrooms,' leveraging their deep understanding of online audiences to self-distribute films and bypass traditional studios. These creators use audience feedback to craft respectful horror that resonates, while also seeking theatrical releases for prestige and communal experiences. Meanwhile, Hollywood is divided over AI's role: directors like Martin Scorsese and James Cameron use AI for de-aging and cost-cutting, sparking debates about job displacement versus creative innovation. The episode contrasts this with opposition from figures like Guillermo del Toro and Vince Gilligan, and concludes that AI will transform commodity content but human-led projects will endure.
03:05
03:05
YouTube creators understand visual storytelling and their audience
05:37
05:37
YouTubers understand their audience better than Hollywood
13:51
13:51
Hollywood's AI concerns contrast with Scorsese's potential use.
19:06
19:06
AI enables new creative possibilities but faces criticism for uncanny results.
24:19
24:19
AI will transform commodity content