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When a meme prescribed self-care

Shownote

In late 2025, the most resonant piece of self-care advice in China didn't come from a lifestyle guru, but from an internet meme: 爱你老己 (Love yourself). A single, linguistically clever phrase blossomed into a cultural phenomenon. Its power was in repackaging...

Highlights

In late 2025, a simple yet profound phrase began circulating across Chinese social media—not as a slogan from a wellness brand, but as a grassroots expression of emotional resilience. Born from internet culture, it quietly challenged long-standing norms about self-worth and mental well-being, revealing how digital language can reshape personal identity in unexpected ways.
03:00
'爱你老己' combines self-love with a friendly, third-person self-reference to reduce self-criticism
05:56
'爱你老己' helps people take blame away in difficult situations by focusing on self-compassion.
09:44
Accepting oneself, including both advantages and disadvantages, is key to well-being.
12:59
The 'love yourself' principle helps counteract negative social feedback.
16:29
In Western cultures, people are taught to care for others first, which makes practicing self-love difficult.

Chapters

How a Simple Phrase Became a Movement
00:00
Why Loving Yourself Became an Act of Rebellion
05:56
From Approval to Acceptance: The Inner Shift
09:44
Do We All Struggle the Same Way Beneath the Surface?
12:59
Is Taking Care of Yourself Really Selfish?
16:29

Transcript

Yushan: Discussion keeps the world turning. Steve Hatherly: This is Roundtable, You're listening to Roundtable. I'm Steve Hatherly today with Yushan and Fei-Fei. Coming up, forget lifestyle gurus. In late 2025, the most resonant piece of self-care advice ...