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Ouch! That Feels Great

Hidden Brain

2025/06/09
Hidden Brain

Hidden Brain

2025/06/09

Shownote

We generally think of pain as something to be avoided. But psychologist Paul Bloom says that as much as we're wired to avoid suffering, we also seek it out. This week, we begin a two-part mini series about the curious pleasure we take in certain forms of p...

Highlights

What drives us to seek out experiences that hurt—spicy food, horror films, or even self-inflicted pain? Behind these seemingly irrational choices lies a deeper psychological pattern rooted in control, contrast, and connection.
00:00
Many people voluntarily shock themselves, revealing a deep human tendency to seek discomfort.
15:54
We enjoy pain when we know we can stop it at any time.
21:22
Shared pain creates stronger social bonds than shared pleasure.
24:12
Painful rituals increase social cohesion and personal status within communities
31:30
A child was scared by a violent cartoon but asked to keep watching it.
44:37
Self-harm can result from guilt and serves as a form of self-punishment to restore moral balance.

Chapters

What were they thinking? The thrill behind a teenage mall streak
00:00
Why do we crave discomfort? The psychology of choosing pain
12:23
How does pain become pleasure? Understanding benign masochism
18:32
Can suffering bring people together? The role of pain in ritual
24:12
Why can’t we handle endless joy? The push for contrast in life
29:48
What’s so appealing about scary stories? The lure of fictional fear
32:58
When do we hurt ourselves on purpose? Exploring self-punishment and inner balance
47:36

Transcript

Shankar Vedantam: Hey there, Shankar, here. I'm crisscrossing the country for a series of live shows. This summer. I'll be sharing seven key insights from the first decade of Hidden Brain. These ideas have made my life better. I think they'll do the same f...