Generative AI is rapidly undermining trust in digital imagery, making it harder than ever to distinguish real from fake. Experts like Hany Farid use digital forensics to detect subtle inconsistencies—such as unnatural shadows, distorted vanishing points, or irregular noise patterns—that betray AI-generated content. His work supports journalists, courts, and governments in verifying media authenticity. With nearly half of all online images now synthetic, Farid stresses the importance of adopting secure content credentials, resisting the urge to share unverified media, and moving away from social platforms as primary news sources. While powerful tools for image enhancement and authentication are emerging, public awareness and responsible technology use are essential to preserving truth in the digital age.