Saie founder Laney Crowell reveals the marketing strategy that changed everything after spotting an overlooked opportunity at a New York Knicks NBA game. Laney shares how she went from working at Estée Lauder to building one of Sephora's fastest-growing clean beauty brands. From launching Saie in her bedroom to becoming an early sponsor of the New York Knicks before their NBA Championship season, she explains how finding overlooked opportunities helped fuel the brand's growth. From clean beauty and skincare to marketing, rejection and female ambition, this is a conversation about taking risk and spotting gaps in the market! —------------------------- Get unselfish access to the insights that will help you own the room. Sign up now https://linkly.link/2jPXJ [https://linkly.link/2jPXJ] —------------------------- Timestamps: (00:00) Intro (01:57) Meet Saie Founder Laney Crowell (02:55) How Women Spend Money (05:10) The 100K Waitlist (06:43) Risking A New Product (07:33) Laney's Dream Collab (08:13) Building A Cool Beauty Brand (10:54) Finding Your Beauty Style (11:44) The Knicks x Saie Sponsorship (14:50) Turning Moments Into Franchises (16:30) What Beauty Means (18:52) Moving, Change And Resilience (20:18) Being Selfish While Building (21:58) AG1 Ad (22:58) Building Saie Early On (24:27) Brand Before Personal Brand (26:09) Founder Boundaries Online (27:22) The Reality Behind Beauty (28:01) Why Laney Started Saie (29:05) Becoming A Founder (29:52) Dyslexia And Taking Risks (30:49) The Estée Lauder Lesson (31:58) Beauty Brands And Venture Capital (33:26) The Risk Of Raising Money (34:34) How To Raise Investment (36:14) Laney's Hardest Rejection (37:11) Clean Beauty At Sephora (39:04) Finding Expanders (41:47) Turning Jealousy Into Ambition (42:18) Social Media And Creativity (43:06) Female Founder Aggression (44:15) Hiring For Grit (44:48) Spotting Grit In Interviews (45:06) Scaling Your Startup Team (46:04) Firing With Kindness (46:57) Bilt Ad (47:57) Rella Ad (48:57) Motherhood And Business (50:18) Her Entrepreneur Husband (51:45) Who You Marry Matters (52:30) How To Own A Room (53:57) Rapid Fire (57:18) Laney's HSR Love Note (58:05) Her Favourite Season Of Life (58:31) Where To Find Saie ⸻ Sponsors AG1 - Visit DrinkAG1.com/HSR to get a FREE morning person mug, plus a one-week supply of AG1 samples, with your AG1 Welcome Kit when you first subscribe.  Bilt - Sign up at http://Joinbilt.com/HSR Rella - http://getrella.com use code HSR for 10% off your first 3 months or annual plan ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers [https://www.amazon.com/shop/maggiesellers] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]