What happened when fashion moved online
Reasonably Optimistic
Jul 01
What happened when fashion moved online
What happened when fashion moved online

Reasonably Optimistic
Jul 01
Unprocessed episode, you can be the first!
There was a time when shopping for clothes meant walking into a department store and hoping the limited sizes and styles available at that exact moment might fit. Then, the internet changed everything. Online shopping didn’t just make fashion more convenient; it expanded what retailers could offer, what customers could demand and who got to dictate trends.
Host Megan McArdle is joined by Shawn Grain Carter, a professor at the Fashion Institute of Technology and former Bloomingdale’s buyer who helped launch the Macy’s website. They discuss the shift from department store floors to the infinite shelves of the internet.
