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Ep 145 - Swisscom is building the AI-first telco (Mark Düsener)

Overview

Shownote

Highlights

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Ep 145 - Swisscom is building the AI-first telco (Mark Düsener)

Telco in 20

1 DAYS AGO
Telco in 20

Telco in 20

1 DAYS AGO
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

What does it actually take to become an AI-first telco? Swisscom is finding out. It has launched the biggest transformation program in its history: a ground-up rebuild of the software core behind its consumer and enterprise business units. In this episode...

Highlights

Swisscom's CTIO, Mark Düsener, details the operator's ambitious plan to rebuild its core software from the ground up, aiming to become an AI-first telco. The conversation centers on how the company is moving beyond isolated AI experiments to a holistic business transformation, emphasizing that true change requires a unified data foundation and a shift in company culture.
00:00
True transformation must be a business transformation.
05:22
Enterprise-wide semantic context over isolated agentic loops
07:59
Domain experts contextualize data to maintain consistency.
12:14
Discard an old item to get a new one
12:54
AI is a tool for productivity and growth, not efficiency.

Chapters

Swisscom's AI-First Business Transformation
00:00
Why data is the “brain” AI needs
05:17
How Swisscom is collapsing its systems into one platform
07:51
Mark’s rule for killing technical debt
12:14
How to bring your experts along when AI codifies what they know
12:49

Transcript

Mark Düsener: We have super experts that made Swisscom what Swisscom is, and that is what I call the hero culture. I know certain names I would call if our network is down. Now I tell them, your knowledge needs to be codified so everybody can access it. Th...