Ep 145 - Swisscom is building the AI-first telco (Mark Düsener)
Telco in 20
1 DAYS AGO
Ep 145 - Swisscom is building the AI-first telco (Mark Düsener)
Ep 145 - Swisscom is building the AI-first telco (Mark Düsener)

Telco in 20
1 DAYS AGO
Swisscom's CTIO, Mark Düsener, details the operator's ambitious plan to rebuild its core software from the ground up, aiming to become an AI-first telco. The conversation centers on how the company is moving beyond isolated AI experiments to a holistic business transformation, emphasizing that true change requires a unified data foundation and a shift in company culture.
The transformation prioritizes standardization and composability over differentiation, with success measured by speed and adaptability. A key focus is building a unified data platform (ODP) that provides a single semantic layer across all systems, using TM Forum standards to ensure consistency. This data layer acts as the 'brain' for AI, enabling agents to act on live, contextual information rather than just reporting. To manage technical debt, Swisscom enforces a strict 'one in, one out' policy for legacy systems. Critically, the human element is addressed by moving from a 'hero culture' of individual experts to codifying their knowledge into reusable AI skills, ensuring expertise is shared and the workforce is brought along during the transition.
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00:00
True transformation must be a business transformation.
05:22
05:22
Enterprise-wide semantic context over isolated agentic loops
07:59
07:59
Domain experts contextualize data to maintain consistency.
12:14
12:14
Discard an old item to get a new one
12:54
12:54
AI is a tool for productivity and growth, not efficiency.