In 2002, while on a surf trip to Bali, 26-year-old Nick Woodman has an idea for a camera mount that would allow him and his friends to capture action shots of themselves in the water. At the time, only professional surfers who hired photographers had these types of images. Woodman spends years developing and trying to sell his product. In 2007, the GoPro takes off, in large part due to customers posting on a new website called YouTube. For years, GoPro soars, but Apple is close on its heels, releasing iPhones with better and better cameras. To keep GoPro relevant, Woodman makes a massive and risky pivot.   Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].