Automated traffic has surpassed human activity on the web and could grow by another thousandfold as AI agents crawl content and act on users’ behalf. Matthew Prince argues that the web needs new systems for efficient delivery, micropayments, and publisher control, including Cloudflare’s plan to block Google by default for many ad- and subscription-supported sites. The conversation then turns to the threat agentic commerce poses to small businesses, the need for verifiable merchant reputations, and the risk that AI could concentrate both commerce and opportunity among wealthy users and dominant companies.