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Gatorade Sweats the Competition | Searching for a Solution | 1

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Gatorade Sweats the Competition | Searching for a Solution | 1

Business Wars
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It’s 1965 and at the University of Florida, a team of kidney scientists is working hard on an electrolyte beverage solution to prevent dehydration. It’s a hit with the school’s football team, the Florida Gators, and so they name it Gatorade. But creating a...

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