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What does a Chief Media Officer do all day?

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What does a Chief Media Officer do all day?

Leaders Worth Knowing Podcast

2025/09/10
Leaders Worth Knowing Podcast

Leaders Worth Knowing Podcast

2025/09/10
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

Nascar EVP and Chief Media & Revenue Officer Brian Herbst joins the show to discuss how the stock car series thinks about broadcasting and engaging fans.   Speaking to Leaders' Editorial Director James Emmett, he explains the rationale behind the latest ...

Highlights

NASCAR is undergoing a transformative era in media and fan engagement, driven by strategic partnerships and digital innovation. As the sport navigates shifting viewer habits and competition for audience attention, its leadership is redefining how races are broadcast, experienced, and monetized across platforms.
03:39
NASCAR signed $7.7 billion in media rights deals across four partners.
12:54
Amazon attracted 2.2 million viewers in its first NASCAR season.
22:19
NASCAR relies on IMG/Endeavor for international rights distribution outside the Americas
25:28
NASCAR's altcast with TNT reached 7%–8% of typical race viewership

Chapters

How NASCAR Built a Billion-Dollar Media Strategy from the Ground Up
00:00
Why Brands Are Flocking to NASCAR’s New One-Stop Partnership Model
12:54
What Amazon’s Involvement Means for NASCAR’s Future on Screen
18:54
Can NASCAR Win Over Younger Fans in Gaming and Social Media?
25:28
From Intern to Executive: Two Decades of Growth Inside NASCAR
34:26

Transcript

James Emmett: Hello and welcome to Leaders Worth Knowing, the sports business podcast from leaders. It's a podcast from leaders in sport, about leaders in sport. One of these days, I will get that right and will inject a bit of consistency into it. My name...