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The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth)

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The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth)

How I AI

2025/06/02

The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth)

The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth)

How I AI

How I AI

2025/06/02

Overview Shownote Highlights Transcript Chapters Pins

Shownote

Luke Harries, Head of Growth at ElevenLabs, the leading AI voice technology company, shares how he’s automating marketing workflows with AI—from case studies to translations to WhatsApp integrations—saving his company over $140,000 while making everything ...

Highlights

In this episode, Luke Harries, Head of Growth at ElevenLabs, dives into how AI is reshaping marketing workflows through automation, efficiency, and intelligent tooling. From content creation to global localization and real-time communication integrations, he shares actionable strategies that are already delivering massive cost savings and operational speed within a fast-moving AI company.

02:43

AI CMO could automate the entire launch process, from assets to ad optimization

07:08

ElevenLabs Studio helps create realistic voice-cloned prototypes for keynotes.

12:11

ChatGPT can generate tweet threads with placeholders for media, making content creation faster and more consistent.

15:14

Use specific identities and examples to shape AI responses effectively

22:30

SaaS with low-skilled human-in-the-loop tasks is at risk as AI enables cheap, fast in-house alternatives

27:58

Saved $40,000 using a low-maintenance, open-source translation system

29:49

The WhatsApp MCP uses a bridge to sync messages locally and a server to enable AI querying and messaging.

38:07

MCP enables creation of on-the-spot AI agents for practical tasks

Chapters

Intro

00:00

The future of AI in marketing

02:41

Using Granola and custom GPTs to write case studies

04:22

Generating tweet threads using ChatGPT

12:10

Building case studies into a systematic workflow

13:58

Best practices for prompt engineering

15:14

Building a custom translation system that saved $140k

19:39

Open sourcing the translation solution

25:10

Building a WhatsApp MCP

29:47

Creating specialized AI agents on demand

38:07

Lightning round and final thoughts

41:08

Transcript

Luke Harries: When you're editing, as much as possible, try and edit the underlying chunk rather than the actual output. Claire Vo: I like that you have here the URL. And then gives a very specific identity and job to be done at the top of this. And then ...