KFC Got Fried in the Chicken Wars. Can It Come Back?

The Journal.

Nov 21

Overview Shownote Highlights Transcript Chapters Pins

Shownote

Kentucky Fried Chicken was once one of the biggest fast-food chain in America. Now, it’s battling declining U.S. sales as rivals attract customers with chicken sandwiches and tenders over KFC’s classic bucket of bone-in chicken. WSJ’s Heather Haddon report...

Highlights

Once a dominant force in American fast food, KFC built an empire on a crispy, golden recipe that captured palates worldwide. But despite its global presence and iconic status, the brand has struggled to keep pace with shifting tastes in its home market. As the fast-food landscape evolves, KFC finds itself at a crossroads, facing stiff competition and changing customer expectations.

06:32

The 2019 Chicken Sandwich Wars broke out between Popeyes and Chick-fil-A, benefiting most fast-food chicken joints.

12:34

KFC's new Saucy concept targets younger demographics with bold flavors and modern branding

Chapters

How did a simple fried chicken recipe build a global empire?

00:00

Why did KFC lose its grip on the American fast-food scene?

06:32

Can bold new concepts and marketing bring KFC back to life?

12:34

What happens when tradition meets transformation in fast food?

15:51

Transcript

Ryan Knutson: America is clear about its preferred protein. It's chicken, especially fried chicken, in sandwiches, tenders, nuggets, and preferably dipped in sauce. On average, each American eats 100 pounds of chicken a year, and much of that comes from fa...