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20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky

Overview

Shownote

Highlights

Transcript

Chapters

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20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

2025/10/03
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

2025/10/03
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

Ketty Slonimsky is Chief Growth Officer at Palta, the platform behind apps like Flo (the #1 female health app with 77M+ MAU), Simple, and Zing AI, where she leads a centralized growth function across the portfolio. She was previously first VP Product & Gro...

Highlights

In this insightful conversation, Ketty Slonimsky, Chief Growth Officer at Palta, unpacks the nuances of growth in high-scaling health and lifestyle tech companies. Drawing from her experience leading growth across apps like Flo and Simple, she discusses what truly drives sustainable user acquisition and retention in competitive markets.
05:28
Defensibility is built by nailing a use case and moving fast
06:05
Palta tests ideas in red-ocean categories with players making over $100M in ARR to decide which to pursue.
12:59
Early paid growth is not a sign of a weak product but a strategic move in competitive markets.
24:21
80% of net new subscribers come through web onboarding in most Palta apps
29:01
The best organic growth comes from word-of-mouth through a great problem-solving product
30:30
Unit economics are challenging to determine early without LTV data.
32:13
TikTok demands three times more creatives than Meta to scale effectively
43:40
Retention is a cornerstone of sustainable growth, not just user acquisition.
47:12
Retention should align with the product's natural usage patterns.
49:49
Building in-house push notification tech is costly, so Palta uses Braze at scale.
52:01
YouTube is underhyped compared to Meta channels for growth marketing

Chapters

Discovering Growth with Ketty Slonimsky
00:00
What is Growth and When to Hire For It
02:33
Three Profiles of Successful Growth Leaders
06:04
Challenges and Learnings from Failed Ventures
10:07
How to Optimise User Onboarding for Growth
21:17
Biggest Lessons on Retention
26:14
How to Artificially Create Organic Growth and Community Building
30:25
Why LTV Models are BS
32:10
How to Use Influencers to Grow Insanely Fast
37:35
The Metrics that Matter in Growth
47:07
Push Notifications and Engagement: What To Do vs What Not to Do?
49:48
Quick Fire Round
51:57

Transcript

Harry Stebbings: This is 20 Growth with me, Harry Stebbings. Now, in 20 Growth, we analyze how the best growth leaders build growth teams, run growth experiments, and execute at the highest levels when it comes to growth. Today, we have one of the best joi...