Gamma’s head of design shares how his small team uses AI to synthesize feedback, generate on-brand imagery, and maintain design quality while serving users in 60+ countries | Zach Leach
How I AI
2025/06/09
Gamma’s head of design shares how his small team uses AI to synthesize feedback, generate on-brand imagery, and maintain design quality while serving users in 60+ countries | Zach Leach
Gamma’s head of design shares how his small team uses AI to synthesize feedback, generate on-brand imagery, and maintain design quality while serving users in 60+ countries | Zach Leach

How I AI
2025/06/09
Shownote
Shownote
Zach Leach, head of design at Gamma, reveals how his small team uses AI to analyze global feedback, create on-brand imagery, and maintain design quality while serving users in more than 60 countries. What you’ll learn: 1. How Gamma analyzes feedback fr...
Highlights
Highlights
In this episode, Zach Leach from Gamma discusses how his team leverages AI to manage and analyze global feedback, create consistent brand imagery, and streamline design processes. The focus is on using advanced tools like ChatGPT, Midjourney, and Replicate to improve workflows and maintain quality across a diverse user base.
Chapters
Chapters
Intro
00:00Building the Gamma AI image editing feature
02:42Using ChatGPT’s deep research for feedback analysis
05:25How feedback was analyzed before AI tools
09:10Benefits of deep research vs. basic scripting
10:10Insights from ChatGPT's deep research
12:40Demo of Midjourney workflow for creating on-brand art
16:41Using Replicate for background removal
23:54Style references (SREF) and brand consistency in Midjourney
25:40An AI workflow for creating consistent job descriptions
29:19Conclusion and final thoughts
32:27Transcript
Transcript
Claire Vo: About how many pieces of feedback did you analyze this? Is this dozens? Is this hundreds?
Zach Leach: Over the course of a week, we got about 550 individual responses. What I thought would actually work really well is something like ChatGPT's d...