Govind Balakrishnan explains that AI-generated content fails to get views because it lacks a human touch, such as a distinct point of view and trusted voice. He advises creators to build brand kits, iterate designs, and test content across channels to stand out. AI can handle 60-70% of creative work quickly, but the final 20-30% requires human judgment and unique voice, which is crucial for audience engagement. Adobe integrates creation tools into platforms like Acrobat and chat interfaces to meet users where they work. Balakrishnan predicts that demand for designers will increase as AI lowers barriers, and he encourages creators to embrace AI to enhance efficiency and focus on their unique human element.