Tim Cadogan describes GoFundMe’s AI fundraising coach, which draws on patterns from millions of fundraisers to help people tell difficult stories, set goals, create content, and mobilize support. The conversation examines how AI can reduce cognitive load while preserving authenticity and human connection, how GoFundMe measures behavioral and emotional outcomes, and how the company plans to build more agentic tools for fundraisers and donors. Cadogan frames the broader opportunity as using technology to scale an innate human impulse: helping one another.