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How To Get Your First Customers

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How To Get Your First Customers

Y Combinator Startup Podcast

10 HOURS AGO
Y Combinator Startup Podcast

Y Combinator Startup Podcast

10 HOURS AGO
OverviewShownoteHighlightsTranscriptChaptersPins

Shownote

When you're starting out, it isn’t enough to just build a minimum viable product. You also need a minimum evolvable product - one that can adapt to the needs of those critical early customers. In this episode of Main Function, YC General Partner Ankit Gupt...

Highlights

Launching a successful product today requires more than just a minimal feature set—it demands foresight, adaptability, and the right early user base. In this episode, Ankit Gupta reframes the traditional approach to early-stage product development by introducing a crucial evolution of the MVP concept.
00:46
The first users of a product are often those with urgent needs or a passion for innovation.
01:32
Charging real money early provides sharper feedback from paying customers.
02:10
Talk to early users to make them love the product and fix issues when they're annoyed.
03:40
Early users shape product evolution by providing critical feedback and usage insights
04:22
The first version of a product should be a Minimum Evolvable Product.
05:16
The product must survive contact with early users and adapt quickly.

Chapters

The Minimum Evolvable Product
00:00
Finding the First Believers
00:46
Counterintuitive Rules To Get Early Users
01:29
Learn Fast, Don’t Fear Churn
02:10
How Early Users Shape the Market You Enter
02:52
Tesla Case Study
04:22
How To Build To Evolve
05:14

Transcript

Ankit Gupta: How do you get a new product off the ground? And when you're just starting out, where do those first real users actually come from? You see, most people aren't early adopters. Ask yourself, how many products do you use today that you are among...