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How to get your whole team excited about AI (and actually using it) | Brian Greenbaum (product designer at Pendo)

How I AI

2025/12/22
How I AI

How I AI

2025/12/22
Brian Greenbaum, a senior product designer at Pendo, shares how a personal experience during paternity leave led to a transformative AI initiative within his organization. What began as an individual exploration of AI coding tools quickly evolved into a structured, company-wide effort to integrate artificial intelligence across product teams.
While on paternity leave, Brian used Cursor to build a functional app prototype, revealing AI’s potential to accelerate development beyond traditional design tools. Upon returning, he launched an AI upskilling initiative that gained executive support and sparked cross-functional engagement. His two-pronged adoption strategy combined asynchronous self-learning with live, interactive sessions to build technical fluency across teams. To sustain momentum, he emphasized experimentation, creative exploration, and peer-driven knowledge sharing. A centralized AI Knowledge Center on Confluence established a 'golden path' for secure, compliant tool usage in collaboration with legal, security, and finance. Success was measured through sentiment surveys and adoption metrics. Brian also demonstrated AI’s value concretely by building an MCP server that visualized real-time user data, influencing the product roadmap. He stresses that non-technical roles must understand technology to lead effectively, and that taking ownership of emerging tools like AI can be a powerful career accelerator.
04:00
04:00
Created a working prototype in a couple of hours using Cursor
10:26
10:26
Many people on parental leave are using AI tools like Cursor and are likely to return 'AI pilled'
12:26
12:26
Product people must develop iterative AI use and data skills to stay relevant
17:31
17:31
Give wacky instructions to AI to make the experience fun and mind-expanding for designers and PMs.
18:55
18:55
AI makes it easier to generate visual and interactive elements that were previously costly or difficult to produce
32:26
32:26
Documented AI tool guidance creates a snowball effect for organizational change
33:48
33:48
Synchronous meetings, asynchronous Slack channels, and OKRs are key to driving AI transformation.
43:42
43:42
Letting peers experience ideas through AI tools can influence the product roadmap.
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44:08
Knowing HTML and CSS empowers designers to leverage AI coding tools effectively