After acquiring Twitter for $44 billion, Elon Musk initiated sweeping layoffs, cutting half the workforce amid claims of sabotage and financial distress. He introduced a demanding work culture and controversial features like paid verification, which led to widespread impersonation and advertiser backlash. Internal conflicts escalated, with employees facing high-pressure demands and difficult choices. The instability deepened as key features were rolled back and leadership decisions sparked confusion, raising concerns about Twitter’s future under Musk’s control.