After a successful IPO in 2014, GoPro founder and CEO Nick Woodman hopes to lead the company into its next act. In his vision, GoPro won’t just be a camera maker anymore; they’ll be a full-scale media empire. Woodman hires a Hollywood executive to lead the charge and staffs the new division with 100 people. But changing a company’s mission is a slow process, and in the meantime GoPro has one disastrous product launch after another. And within just a couple of years, GoPro is struggling to survive.  Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].