Grant Lafontaine joins Sam Parr and Shaan Puri to discuss Whatnot’s rise from a small collectibles experiment to a multibillion-dollar live-commerce business. He explains how the company solved the marketplace chicken-and-egg problem, used giveaways and influencer distribution to find early buyers, and discovered live selling as its central growth engine. The conversation then turns to leadership at scale: staying focused on real problems, rejecting jargon, building systems, challenging assumptions, and adapting communication without losing authenticity. Grant also reflects on leaving Facebook, the future potential of live commerce, and the growing ecosystem of sellers and businesses forming around Whatnot.