Introducing reWORKING with Tim Campbell - Lara Acosta: Build A Personal Brand That Changes Your Career
Rise with Roxie
May 27
Introducing reWORKING with Tim Campbell - Lara Acosta: Build A Personal Brand That Changes Your Career
Introducing reWORKING with Tim Campbell - Lara Acosta: Build A Personal Brand That Changes Your Career
Rise with Roxie
May 27
In this episode, Tim Campbell speaks with Lara Acosta, a top LinkedIn creator and entrepreneur, about the transformative power of personal branding. Lara shares her journey from a shy individual with a stutter to building multiple successful businesses, offering practical strategies for leveraging visibility to advance your career or launch a venture.
Lara Acosta explains that personal branding is a crucial tool for career advancement, arguing that visibility often matters as much as hard work for promotions. She advises focusing on a single niche and monetizing existing career skills rather than chasing passion projects. To overcome fear, she recommends creating an alter ego and taking 'micro failures' as resistance training. Lara details her own journey from depression to building a $2.5 million business, starting with a $500 loan from her father. She introduces the SMPB framework (Skill, Market, Problem, Value) for building a strategic personal brand on LinkedIn, emphasizing being useful over being overly personal. The conversation concludes with advice on reframing negative situations and taking small, consistent actions fueled by love.
00:00
00:00
Overcame shyness and a stutter to build multiple businesses
08:06
08:06
The main barrier is fear and self-limiting beliefs
10:37
10:37
Micro failures are resistance training for the brain.
25:55
25:55
Focus on one hopeful thing and take action.
48:58
48:58
Success depends on willingness to be uncomfortable and try new things.
