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Under Armour's Attack on Nike | Sweat Equity | 1

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Under Armour's Attack on Nike | Sweat Equity | 1

Business Wars
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Unprocessed episode, you can be the first!

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It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep ...

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