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How to make climate stories impossible to ignore | Katherine Dunn

TED Talks Daily

2025/05/19
TED Talks Daily

TED Talks Daily

2025/05/19
Climate change reporting often struggles to capture public attention, not because the issue lacks importance, but because it’s frequently presented in a way that feels distant or abstract. In this podcast, journalist Katherine Dunn offers fresh insights on how to make climate stories more engaging by grounding them in everyday interests and concerns. Rather than relying solely on dramatic headlines or scientific jargon, she argues that journalists should connect climate issues to the things people already care about—whether it’s their job, local culture, or even a favorite fruit. The discussion outlines practical strategies for transforming overlooked climate stories into compelling narratives that resonate on a personal level.
Katherine Dunn emphasizes the need for journalists to rethink how climate change is reported by focusing on local relevance and personal connection. She introduces the concept of 'Find Your Mango,' encouraging reporters to link climate issues with familiar topics like food, sports, or jobs. The Oxford Climate Journalism Network is highlighted as a collaborative platform helping journalists integrate climate into diverse beats. Examples such as 'The Great Electrician Shortage' and 'Climate Heroes' show how stories about workforce shifts and individual actions can make climate change feel tangible and actionable. Overall, the podcast advocates for a storytelling approach that balances urgency with relatability to engage broader audiences.
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Climate Heroes series showcases community-driven actions on climate change