Byriel explains how Kvadrat evolved from a local Scandinavian textile firm into a global creative brand by partnering with artists and designers like Raf Simons and institutions such as the New Museum. He emphasizes the company's unique collaborative model, treating partnerships like a publishing house that nurtures talent over years. Byriel discusses the tension between efficiency and artistic edge, advocating for embedding emotion and beauty into corporate culture. He highlights Kvadrat's commitment to sustainability through circular solutions and a 2040 net zero goal. Byriel also shares his personal passions for poetry and photography, linking their abstract power to contemporary art. He reflects on his legacy, noting that while he will be forgotten, the products and artists he worked with will endure.