Starbucks' Bitter Brew | The Founder's Curse | 1
Business Wars
2025/05/07
Starbucks' Bitter Brew | The Founder's Curse | 1
Starbucks' Bitter Brew | The Founder's Curse | 1

Business Wars
2025/05/07
Shownote
Shownote
It's 2021 and Starbucks workers are experiencing post-pandemic exhaustion. For the first time, baristas and others seem poised to vote to form a union. To head that off, Starbucks legendary CEO, Howard Schultz, comes out of retirement. He promises to lead ...
Highlights
Highlights
In the wake of a global pandemic, Starbucks employees found themselves at a breaking point—overworked, underpaid, and demanding change. As unionization efforts spread from Buffalo to stores nationwide, the company’s leadership faced a crisis of trust. Into this turmoil stepped Howard Schultz, the charismatic former CEO who built Starbucks into a cultural icon. But his return didn’t calm the storm; instead, it ignited a fierce debate over power, accountability, and what it means to care for workers in one of the world’s most recognizable brands.
Chapters
Chapters
What sparked the baristas' uprising at Starbucks?
00:00Can Howard Schultz reclaim the soul of Starbucks?
14:19Why did so many stores turn to unions despite company resistance?
27:41How is Starbucks reinventing its stores and leadership?
34:32Did Howard Schultz defend Starbucks—or deepen the divide?
41:00Transcript
Transcript
Howard Schultz: That was a really good slurp. Let's see if we can go a little louder, Let's try it again.
David Brown: It's November 2021 in Buffalo, New York, and Starbucks is having labor pains. Baristas who have been keeping America caffeinated through...